With fewer Wisconsin basketball, hockey home games, Wisconsin's alcohol sales revenue falls
Higher prices for alcoholic beverages at Badgers games contributed to higher per-game revenue totals in 2024-25 even though sales totals dropped. |!| Badgers
Higher prices for alcoholic beverages at Badgers games contributed to higher per-game revenue totals in 2024-25 even though sales totals dropped. |!| Badgers